Assigned with the exciting task of reimagining a Live TV interface, I collaborated closely with a Product Manager during a design sprint, drawing inspiration from TikTok and Instagram Reels to envision a more contemporary portrait format.
Through intense brainstorming and meticulous requirement gathering, we developed a compelling mock-up that aimed to deliver a buffer-free, snappy user experience. To achieve this, we introduced pre-fetched video streams at lower bitrates above and below the main focus, minimizing buffering and maximizing performance.
Taking into account engineering constraints during phase 1 implementation, we made adjustments from the initial concept. Additionally, we recognized contractual obligations from advertisers, particularly in consideration of XUMO's business model reliant on ad revenue. The result is an interface that optimizes the user experience while respecting the practicalities of development and contractual considerations.
The Challenge
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My Process
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Outcome
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